A reusable design system for consistent, faster builds
Shared components that keep every page on-brand and shipping fast.
As Grey Owl grew, keeping pages consistent, and building new ones quickly, got harder. We gave them a single source of truth for design.
The brief
Every new page meant re-deciding colours, type, and spacing, and inconsistencies were creeping in. Grey Owl needed a system, not one-off pages.
What we did
We built a reusable design system: brand foundations (colour, type, spacing), a documented component library, and patterns, so new pages assemble from proven parts.
The outcome
Faster builds, fewer inconsistencies, and a shared design language the whole team can reach for.
More work
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